Sweepstakes Rules & Regulations

No purchase necessary. Void where prohibited. The Win the Sweet Life Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 13 & older. Begins 12:00 a.m. ET on 9/10/08 & ends 11:59 p.m. ET on 11/16/08. For rules, visit www.axedarktemptation.com


OFFICIAL RULES


SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHEREVER PROHIBITED. PARENTAL PERMISSION REQUIRED.


1. SWEEPSTAKES PERIOD: The Win the Sweet Life Sweepstakes (the "Sweepstakes") begins at 12:00 a.m. Eastern Time ("ET") on September 10, 2008 and ends at 11:59 p.m. ET on November 16, 2008 ("the Sweepstakes Period").

2. HOW TO REGISTER/ENTER: Three ways to register/enter: ONE: Via the Internet (No Purchase/Text Messaging Necessary to Participate): Visit www.axedarktemptation.com (the "Website"), during the Sweepstakes Period and input all required registration information to receive one Sweepstakes entry. TWO: Via text message: During the Sweepstakes Period, if you have a text messaging capable device, send a text message with the word depicted in the AXE advertisement from your handset to ”74642”. You will then receive a congratulatory message to earn one Sweepstakes entry. You may opt out at any time by replying with the word ”Stop” or sending a text message with the word ”Stop” to ”74642”. You will be charged for each text message sent or received from your text messaging capable device according to the terms in your Service Agreement with your carrier. All online or text messaging entries must be received by 11:59 p.m. ET on November 16, 2008. THREE: Via Interactive Television: if you are a Dish Network or DirecTV subscriber, you may turn your TV to an AXE designated channel or destination (promoted via commercials and/or ads on program guides), and follow the prompts to submit your one entry. Limit one (1) registration/entry per person/email address/phone number via online, text message or interactive television method.

3. HOW TO EARN 50 ADDITIONAL ENTRIES: : Two ways to earn an additional fifty (50) entries subsequent to registering as described in Rule #2 above: ONE:During the Sweepstakes Period, purchase a specially marked AXE Dark temptation product containing a unique Sweepstakes code (the "Code"),while supplies last. Then visit the Website, click on the promotion link and enter your Code. The Code must be entered exactly as it appears on your AXE Dark temptation product. Limit one use per unique Code. Sponsor assumes no responsibility or liability to any person for any attempt to re-use or re-enter any Code that has been previously used, entered, or incorrectly entered. Possession of the product with the Code is not valid proof of having entered the Sweepstakes. TWO: To earn fifty (50) additional entries by mail without purchasing a product: On a plain 3” x 5” paper, hand print your complete name, full address, including zip code, daytime telephone, cellular phone number (if any), e-mail address, date of birth, and your answers to the following questions: ”When is the last time you purchased an AXE product?” ”Are you a regular AXE user?” ”How did you hear about this Sweepstakes?”, and mail your completed entry in a hand-addressed, stamped envelope, to: The Win the Sweet Life Sweepstakes, P.O. Box 7915, Melville, NY 11775-7915. All mail-in entries must be postmarked on or before November 17, 2008 and received by November 24, 2008. Mechanically reproduced or automated mailed entries are not eligible. You must be registered/entered in the Sweepstakes previously as described in Rule #2 above to earn 50 additional entries. There is a limit of fifty-one (51) entries per person per e-mail address regardless of method of entry. All entries must be complete to be eligible. All entries become property of the Sponsor and will not be returned. All information collected in connection with entry in the Sweepstakes will be used only for purposes of contacting winners. Once winner notification is complete all entries will be destroyed. Normal Internet access, phone/usage charges imposed by your on-line/phone service will apply. All entries become property of the Sponsor.

4. ELIGIBILITY: Open to legal residents of the 50 United States and the District of Columbia, who are 13 years of age and older as of date of entry. Employees of Conopco, Inc., d/b/a Unilever, Don Jagoda Associates, Inc., and each of their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies and their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development, evolvement and execution of this Sweepstakes (collectively ”Sponsor and its Administrators”) and the immediate family members of each, are not eligible to participate or win.

5. PRIZES APPROXIMATE TOTAL RETAIL VALUE ("ARV"):Grand Prize (1): The AXE Chocolate Card which includes: $25,000 cash, awarded as a check, ten (10) $50 gift cards from GameStop, one (1) trip for two (2) to Los Angeles, California and one (1) trip for two (2) to Las Vegas, Nevada. Both trips are three (3) days/two (2) nights, include round-trip coach air transportation from the major United States airport nearest to winner's home to destination city and hotel accommodations (based on double occupancy at Sponsor's discretion). The Los Angeles trip includes two (2) courtside seats to a Sponsor-selected basketball game in Los Angeles, transportation to/from the game, and a $40.00 per day allowance while in Los Angeles, CA. All travel to Los Angeles must be completed on dates specified by the Sponsor. The trip to Las Vegas includes: VIP Access to Palms Hotel and Casino. Admission into the Palms Casino is subject to additional restrictions set forth by the Palms Casino. If winner does not meet Palms Casino requisites/requirements that portion of the prize will not be awarded and no additional compensation will be provided. All travel to Las Vegas must be taken within one year of winner notification. Gift card subject to expiration date and additional restrictions may apply. The ARV of the Grand Prize is $40,500.00. First Prize (1): A Wardrobe Shopping Spree inspired by GQ with a Sponsor-selected personal shopper. The ARV of the First Prize is $10,000.00. Second Prize (5): An Apple MacBook®. The ARV of each Third Prize is $1,500.00. Fourth Prize (20): An 80GB Apple iPod® classic. The ARV of each Fourth Prize is $300.00.

6. RANDOM DRAWING: Winners will be selected in a random drawing from among all eligible entries received. Drawing will be conducted on or about December 10, 2008, by Don Jagoda Associates, Inc., an independent judging organization whose decisions are final on all matters relating to this Sweepstakes. Odds of winning are dependent upon the number of eligible entries received. Prizes will be awarded and winners will be notified by mail/email. Prize winners may also be contacted by phone, if necessary. Limit one (1) prize per person or household. Prizes are nontransferable and no cash substitutions are allowed except by the Sponsor, who reserves the right to award a prize of equal or greater value if an advertised prize (or portion of prize) is unavailable. Winners and all entrants, as a condition of entry into the Sweepstakes, agree to release and forever discharge, covenant not to sue, and hold harmless Sponsor and its Administrators and each of their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies and their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development, evolvement and execution of this Sweepstakes from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an entry or otherwise participating in any aspect of the Sweepstakes, the receipt, ownership or use of any prize awarded, or any typographical or other error in these Official Rules or the announcement of offering of any prize.

7. GENERAL RULES: Grand, First, Second and Third Prize winners will be required to execute and return an affidavit of eligibility and liability/publicity release (where legal) within seven (7) days of notification attempt or prize will be forfeited and an alternate winner selected. If Grand, First, Second and Third Prize Winner is a minor in his or her state of residence, his or her parent or legal guardian must execute and return the affidavit of eligibility and liability/publicity release (where legal) and will be required to travel as the Grand Prize Winner's travel companion. Return of prize/prize notification as undeliverable may result in disqualification and alternate selection. Grand Prize airline tickets are for travel from major airport in the United States nearest Grand Prize winner’s home to the destination city. Airline carrier’s regulations and conditions apply. Grand Prize trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. Grand Prize winner and travel companion must travel together on the same itinerary. Travel companion of Grand Prize winner will be required to execute a Release of Liability prior to departure. Grand Prize winner and travel companion must possess valid travel documents (i.e., valid photo ID, etc.) in order to travel. Certain restrictions and blackout dates apply. Seat selection and timing of trips subject to availability and confirmation of reservations. No refunds or credit for changes are allowed. All other expenses and costs, not expressly listed above, including, but not limited to, taxes, tips, entertainment, transfers, and transportation to airport to and from winner’s home residence are Grand Prize winner’s sole responsibility. Prizes are awarded ”as is” with no warranty or guarantee, either express or implied by Sponsor. All federal, state and local taxes on the Grand, First, Second and Third Prize are the sole responsibility of Grand, First, Second and Third Prize Winner (or the parent/guardian if Grand, First, Second and Third Prize Winner is a minor in his/her state of residence). Acceptance of prize constitutes permission to use winner’s name and likeness for promotional purposes without further compensation except where prohibited by law. By entering, entrant (and their parents or legal guardians, if entrant is a minor in his/her state of residence) accepts and agrees to be bound by these Official Rules. In the event of a dispute as to the identity of an entrant, the authorized account holder of the cellular phone or email address used to enter, if applicable, will be deemed to be the entrant. ”Authorized account holder” of a cellular phone is the natural person in whose name the phone has been issued and to whom services are billed. ”Authorized account holder” of an email address is defined as the natural person who is assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Sweepstakes or website; violates the Official Rules; acts in an unsportsmanlike or disruptive manner: or acts with intent to annoy, abuse, threaten or harass any other person. Entries generated by script or bot are not eligible. Sponsor and its Administrators are not responsible for incomplete, illegible, misdirected, damaged, lost, postage due or late mailed entries or for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or utilized in this sweepstakes which may limit the ability to participate, or by any human error which may occur in the processing of the entries in this sweepstakes. Sponsor reserves the right to cancel, terminate or modify the online, text-messaging and/or interactive television portions of the promotion if any of them cannot be completed as planned for any reason, including for infection by computer virus, bugs, tampering, unauthorized intervention, technical failures or corruption of any sort. In such event, Sponsor will award prizes from eligible online, text-messaging and/or interactive television entries received prior to cancellation and all eligible mailed entries received. Void where prohibited and subject to all federal, state and local laws. As a condition of participating in the Sweepstakes, entrants (and their parents or legal guardians if entrant is a minor in his/her state of residence) agree that: 1) under no circumstance will participant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, and in no event will entrant be entitled to receive attorneys fees or other legal costs.

8. WINNERS LIST:For names of the winners, available after January 30, 2009, send a stamped, self-addressed envelope by February 27, 2009, to: The Win the Sweet Life Sweepstakes Winners, P.O Box 7999, Melville, NY 11775-7999.

9. SPONSOR/ADMINISTRATOR: The Sponsor of the promotion is Conopco, Inc., d/b/a Unilever, 800 Sylvan Ave., Englewood Cliffs, NJ 07632. The administrator is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747. Apple is not a participant in or sponsor of this promotion.